Fincta is a webapp designed to help startup founders with their finances while focusing on their core operations. Small companies can use the software to track profit, expenses and even performance as it automatically calculates your profitability and liquidity. Companies can set financial KPIs and monitor the overall performance. Further they may see trends in their company on the basis of past performance. This can allow them to make better high-level decisions, stay on top of their finances and reduce overheads required for a finance department.